Attracting Driver Applicants: The Digital Challenge
As anincreasing number of skilled truck drivers ages out and retires from the trucking industry,truck driver recruiters are presented with opportunities to fill truck seats with new, younger commercial driver talent. But reaching this group of professional drivers presents challenges as technology reshapes the way people,especially truck drivers,to search and apply for jobs. So, how can truck driver recruiters keep their driver hiring procedures competitive?
One of the obstacles that all driver recruiters face is making their driver hiring processes more user friendly for truck driver candidates. Mobile devices are now the preferred method of communication, so it’s a natural evolution for driver recruiters to move from cumbersome paper applicationsto online driver applications.Cloud-based software like CDLSuite allows driver recruiters to digitally initiate the driver application process and track driver candidates through to maintenance of their driverDQ files.
Does your truck fleet have a website that is responsive to mobile use? Most truck drivers have a smart phone and criver applicants should be able to access your driver job application easily. CDLSuite offers Easy-Fill driver applications, QuickApp and Quick Send, which allow driver recruiters to send and receive driver job applications on demand. In addition, CDLSuite allows tracking codes which work interactively with social media sites where you might post driving jobs, such as Facebook.
Once prospective truck drivers have seen your driver job posting, completed your driver application and submitted it, the most important factor is accessibility. Can they reach you easily? Can you reach them? CDLSuite makes it simple for driver recruiters to reach out to leads, applicants and hires through email and text. Once hiring is complete, maintaining your driver DQ files becomes a streamlined process with features like Document Routing, which allows you to automatically direct, place and monitor your DQ File records. CDLSuite also makes it easy to transfer current DOT Consent Forms and documents to the cloud.
In this day and age, trucking companies must use competitive driver hiring practices to attract the best driver talent out there. Evolving from paper to digital processes allows driver recruiters to optimize their hiring strategies.